By Rellia editorial team, The Rellia editorial team prepares source-linked educational pages for Long Island sellers.

Published 2026-10-13 · Updated 2026-10-13

Rellia vs a traditional full-service sale on Long Island

Quick answer

A traditional full-service sale works under a listing agreement, and the fee is whatever that agreement says. There is no legally required fee rate. Rellia publishes a flat 2% seller platform fee, calculated from the final purchase price and paid at closing as a separate closing or title disbursement. Either way, a New York sale still runs through attorneys for the contract and closing. Rellia's 2% is paid only at closing: no sale, no fee.

Rellia is a technology platform that coordinates home sales. Rellia is not a real estate broker or agent and does not represent buyers or sellers.

How a traditional full-service sale works

The seller signs a listing agreement with a full-service listing company. That company typically prices the home with the seller, markets it, runs showings, and helps negotiate offers. The fee, the term of the agreement, and any cancellation rules are set in that agreement and are negotiable, as the National Association of REALTORS explains in its consumer material on compensation.

Under National Association of REALTORS practice changes that took effect in August 2024, buyers working with a Realtor (a NAR member) sign a written buyer agreement before touring, and that agreement states the compensation they will be paid, according to NAR. A seller may choose whether to offer anything toward the buyer's side. It is not automatic.

How Rellia works

The seller starts with a free estimate, with no listing commitment required. The listing, tasks, and documents live in one Rellia file. The published seller fee is 2% of the final purchase price, paid only at closing. No sale, no fee. The buyer platform fee is $0. Rellia does not write the contract, inspect the house, lend money, or record the deed. The seller's attorney still drafts or reviews the contract.

Side by side

• What sets the fee? Traditional full-service sale: The listing agreement you negotiate; Rellia: Rellia's published pricing.
• How is the fee figured? Traditional full-service sale: Whatever the agreement says; Rellia: 2% of the final purchase price.
• When is it paid? Traditional full-service sale: Usually at closing, per the agreement; Rellia: Only at closing, as a separate disbursement. No sale, no fee.
• Who markets and coordinates? Traditional full-service sale: The listing company; Rellia: The seller, using the Rellia platform.
• Attorney still needed? Traditional full-service sale: Yes, in a New York sale; Rellia: Yes, in a New York sale.

Which path fits whom

A full-service sale can make sense for a seller who wants one company to handle pricing, marketing, showings, and negotiation. Rellia is built for a seller who wants a lower published fee and is comfortable being more involved, with the platform keeping the file organized. Compare the signed agreements, not the headline percentages, and ask your attorney about anything unusual.

See pricing, the selling fees guide, or start with a free estimate.